9. In the long run, the price of an asset is equal to its intrinsic (true) value. a. True. The market is relatively informationally efficient. b. False. That is true in the short run only. c. Sometimes. d. False. The market is never informationally efficient. 10. The opportunity cost of an investor: a. is always important in an investment decision. b. is the investor's greatest rate of return for an investment of similar risk c. is zero. d. none of the above