9. Market multiple analysis The free cash flow (FCF) valuation model, the discounted cash flow model, and the corporate valuation model are the most widely used valuation techniques. Often these valuations are accompanied by market multiple analysis, which is based on the fundamental concept that similar assets should have similar values. Cold Goose Metal Works Inc. is a privately owned firm with few investors. Investors' forecast of next year's earnings per share (EPS) is $4.00. The average price-to-earnings (P/E) ratio for companies similar to Cold Goose in the S&P 500 is 12. Cold Goose's common stock has an estimated intrinsic value of per share. The market multiple analysis process is also used to calculate the value of a company, which can then be spread across the number of common shares outstanding to estimate a firm's per-share intrinsic value. Suppose you have the following information for Blue Badger Biotech Inc. Blue Badger Biotech Inc. EBITDA Total value of equity Total firm value Year 1 $14,240 $162,000 $243,000 Year 2 $16,500 $150,000 $270,000 In Year 2, Blue Badger has an entity multiple of