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9 Miller Lite Beer's brand positioning establishes regular (as opposed to low-calorie) beers as the brand's frame of reference for points of parity, which: allows
9 Miller Lite Beer's brand positioning establishes regular (as opposed to low-calorie) beers as the brand's frame of reference for points of parity, which: allows Miller Lite to identify poin
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Business Logistics Supply Chain Management
Authors: Ronald H. Ballou
5th edition
130661848, 978-0131076594, 0131076590, 978-0130661845
