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9. [single word answers] Identify the roles played by each of these people or groups at Stonewell Engineering Corporation according to Bonoma's taxonomy. A. Design
9. [single word answers] Identify the roles played by each of these people or groups at Stonewell Engineering Corporation according to Bonoma's taxonomy. A. Design and Manufacturing Division - consists of the four engineers (who report to Jeff Spada, the manager) who design and make products using the existing CNC (computer numerically controlled) machine tools. B. Jeff Spada: studies the company's needs for new CNC machine tools, and recommends likely matches with potential vendors and providers to upper management. C. Todd Mix: The division general manager. He proposed replacing several of the old CNC machine tools, which were purchased 20 years ago or more. D. Lou Sposito: The CEO (chief executive officer). He makes the decisions on any new technology used in the company. E. Donna Chan: She is the head of the department that negotiates terms and handles the bidding on suppliers of raw materials, capital equipment, and outside services. F. Graham Woods: He is the retired manager of the Design and Manufacturing division. He has been hired as a part-time consultant, and he attends the weekly meetings chaired by Jeff Spada. Bonoma's taxnomy is made up of user, decider, influencer, gatekeeper initiator, and purchaser
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