9. Would this be a profitable action if the gross margin on bookings (before the 10% discount) is 50%? 10. Which of the three steps in the conversion funnel do you believe should be improved? Think carefully about the hotel booking process and where Marriott Hotels seems to be performing poorly. Even though the first step has the lowest rate, this might just be the nature of hotel searches (meaning lots of people do searches out of curiosity or advanced planning without any intention of booking). Rates & Availability 2,347,892 Review Itinerary 367,495 Guest Info 103,471 Confirmation 72,498 Revenue: $23,464,220 Room Nights: 143,285