Question
9) Your campaign for Kellogg's Frosted Mini-Wheats, positioned as a lightly sweetened whole grain wheat alternative for kids, is primarily targeted to children 6-14. It
9) Your campaign for Kellogg's Frosted Mini-Wheats, positioned as a "lightly sweetened whole grain wheat" alternative for kids, is primarily targeted to children 6-14. It is hoped kids will request the breakfast "bite size confection" from their parents. The secondary target is mothers of young children. The campaign has elements of fun to attract young children, but health overtones directed at mothers. Your campaign results in 300 GRPs for children 6-14, and 240 GRPs for the secondary target, mothers. The reach for the two targets is 85 and 78 respectively. What is the average frequency for each target? Show your math. (4 points)
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