9000 words

SUBJECT: ENTREPRENEURSHIP: PRACTICE& PROCESS SUBJECT CODE: MGT 6093 Instructions The purpose of this assignment is to offer a thorough understanding and mastery of the process required to develop and implement a new business venture. You are required to prepare a business plan for your new business venture. Identify a business idea and describe how you evaluate the viability of the business idea and how do you intend to develop the business idea. An effective business plan must include the following information as in section A and B Section A: Executive Summary, Company Description, Industry Analysis, Market Analysis 1) Executive Summary- provides a brief synopsis of the key points and strengths included in the plan. This, plus the Mission Statement, Motto, Logo, etc. convinces the reader to read the rest of the report. 2) Company Description-includes the basic details of the business. Provides an overview of the business, its location, and its legal structure and organization 3) Industry Analysis provides an analysis of the larger industry to which the business will belong. Analyzes key trends and players in the industry. Demonstrates an understanding and awareness of extemal business conditions 4) Market Analysis -provides a brief overview of the nature and accessibility of the target market including honest and complete analysis of the business' competition. Demonstrates an understanding of the business' relative strengths and weaknesses