a$.1,500$

b$.750$

c$.600$

d$.1,125$

Select$-v$

If the defection rate doubles, what is the effect on the value of a loyal customer $($VLC$)?$

a$.$ VLC does not change.

b$.$ VLC is reduced by $50\%.$

c$.$ VLC doubles.

d$.$ The effect depends on the values of $CM$ and $RF.$

Which of the following will double the value of a loyal customer?

a$.$ Double the Contribution Margin

b$.$ Double the Repurchase Frequency

c$.$ Reduce the Defection rate by $50\%$

d$.$ Each of these options will double the VLC