A.

1. what you feel is the most useful or valuable to you as a future marketing manager/leader.

2. Why do you think that "product" concepts are the starting point for developing your marketing mix?

3. What would happen to your marketing plan/strategy if you started with "promotion" as part of your plan? Give examples if you can.

B.

1. Why do you think that Place or distribution is often called the forgotten P of the marketing mix?

2. Why do you think a marketing manager should not "forget" this as part of the marketing mix?

3. What have you learned about distribution/place that you think is important to developing a good marketing strategy?