Question
A 30 second spot during Dr. Quinn Medicine Woman costs $196,000. We know from prior research that 85% of the total audience of the show
A 30 second spot during Dr. Quinn Medicine Woman costs $196,000. We know from prior research that 85% of the total audience of the show consists of members of our specific target audience.
What is the total CPM for this ad buy (show all work and label the calculations)?
What is the Target CPM(show all work and label the calculations)?
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The New Public Finance
Authors: Inge Kaul, Pedro Condeicao
1st Edition
0195179978, 978-0195179972
