a. A researcher seeks to study into the ways of improving the levels of customer retention for Adonai Estate Limited in Ho. You are required to describe the type of research.

b. A researcher is contemplating the choice between deductive and inductive research approach for a study. The study aimed at establishing the cause and effect between two variables. Base on the following criteria (sample, size, theory, hypothesis, type of question and type of data) advise the researcher on an appropriate research approach to be employed or the study

c. Based on the answer in b above, justify the type of instrumentation that can be adopted for the study.