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a) Acacia Trucking transports meat products from meat processing plants to supermarkets and restaurants. Its managers decided to implement a balanced scorecard around the entitys

  1. a) Acacia Trucking transports meat products from meat processing plants to supermarkets and restaurants. Its managers decided to implement a balanced scorecard around the entity’s vision statement. “We aim to be the industry leader in cost efficiency and on time delivery of products”. Provide two performance measures for each of the four perspectives for the balanced scorecard for Acacia Trucking.

b) What is the role of strategy and strategic management processes?

c) Lion Air is a budget airline that services the domestic Australian market. Its mission is to be the only short-haul, low-fare and high – frequency carrier in Australia. Lion Air has chosen to reduce costs not offering many inflight services, such as food and entertainment options. The company is dedicated to providing high quality transportation at the lowest fare.

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Should Lion Air include some measure of employee satisfaction and employee training in the learning and growth perspective? Would you consider this objective critical to Lion Air for implementing its strategy?
Why or why not? Explain briefly?

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