a. Access the collected staff data and collected customer data using the provided weblink. This data was collected by a series of surveys seeking opinions on branding and marketing issues. You may include information collected via such other methods as staff performance appraisal feedback forms, focus groups and customer perception reports. b. Review the sales report attached in (Appendix-5). You may consider such other business performance data as market share and information gathered via third-party reports. c. Identify, define and analyse business problems and issues, such as financial, operational, cultural and behavioural issues. d. Identify information required to reach a decision on problems/issues, such as reviewing staff survey evaluations to address staffing issues. e. Test information for reliability and validity and reject where contradictory or ambiguous. a. Gather corporate knowledge and other information that is not held in formal systems, such as knowledge of internal processes. b. Review the information that has been provided, such as by consulting with