a) Airtel Company Ltd has been experiencing stiff competition from Safaricom Ltd in its search for market share. The recent political intrigues against Safaricom Ltd had since resulted to an influx in Airtel Ltd; which now considers adopting profit maximization as its key financial goal. Explain how the company may achieve this goal and there hence highlight the demerits of associated with this financial goal
(10mks)
b) Why do companies consider wealth maximization goal superior to profit maximization?
(5mks)