A. An advertising firm is putting forth a proposal to Mcdonald's in an attempt to win the rights to run a new advertising campaign. In an attempt to persuade Mcdonald's executives, it offers the following projections relating to possible increase in profits. Profits Increase $18,000,000 $10,000,000 $4,000,000 No Change -$5,000,000 Probability 0.2 0.4 0.25 0.1 0.05 The advertising agency plans to charge 8.2 million dollars for its service. What is the expected value of the advertising campaign to Mcdonald's? Should Mcdonald's executives hire the company