A baked goods company is considering the export of its signature baked mini cakes into the Asian market. Research has indicated product suitability; there are no regulatory issues with ingredients; packaging design has been modified according to market preferences and labelling has been translated into the required languages. The selected Asian markets are known for their enjoyment of sweets and their gift giving culture.

What is a primary consideration of the baked goods company when assessing its products for this market given current knowledge?

1 Product testing results and needed improvements.

2 Where consumers typically purchase similar products.

3 Ingredients that are prohibited for cultural reasons.

4 Units per package, and type and appearance of packaging.