A balanced concern for people, planet, and profits is known as the performance control

optimal value proposition

balanced value proposition

Three Ps

triple bottom line

QUESTION $19$

As a marketing manager, which of the following would be the best purpose for your organization's competitive points of parity?

To globalize competitors' perceived points of difference

To point out competitors' points of difference

To rationalize competitors' perceived points of difference

To negate competitors' perceived points of difference

To emphasize competitors' points of difference

QUESTION $20$

The $.$ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.

width

depth

length

composition

consistency

QUESTION $21$

When Hertz says it "offers a fast, convenient way to rent the right type of car at an airport," which part of the positioning statement does this phrase represent?

The marketing mix

The value proposition

The target customers

The core message

The offering

QUESTION $22$

Why are a company's own employees considered vital participants in holistic marketing?

Employees who feel ignored will lash out on social media.

Companies can spread out the costs of marketing by involving more people.

Few companies still have traditional marketing departments.

A democratic approach to marketing invites everyone in the company to participate.

Marketing succeeds only when all departments work together to achieve customer goals.