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A bank wants to make sure that their new commercial will make them look good to the public, so they recruit 7 people to
A bank wants to make sure that their new commercial will make them look good to the public, so they recruit 7 people to view the commercial as a focus group. The focus group members fill out a short questionnaire about how they view the company, then watch the commercial and fill out the same questionnaire a second time (see table 2). The questionnaire asked the participates to rate on a scale of 1-10 their view of the commercial (1 being low and 10 being high). The results show a SSD = 65.68. Can the bank conclude a significant treatment effect with an alpha of a = 0.10? Table 2 Time 1 Time 2 2 634925 8 335 3 14
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