Question
A best-selling author has just written a new novel (the author was paid $2 million by her publishing house, assume cost of printing is zero).
A best-selling author has just written a new novel (the author was paid $2 million by her publishing house, assume cost of printing is zero). The publisher's president has been told by the marketing department that the novel will appeal to the author's 100,000 die- hard fans living in Australia who are willing to pay as much as $30. In addition, the book will appeal to about 400,000 less enthusiastic American readers who will pay up to $5. The president is confused as how to market the novel and earn maximum profit. The president hires an economist to devise a strategy to maximize profits.
Given your understanding about price discrimination, how would the economist explain the situation to the president and what would be the option he would recommend?
Note: answer should be long and clearly explained
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started