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A beverage company designs a new energy drink with unique flavors and ingredients that are popular and culturally significant in South American countries, which is
A beverage company designs a new energy drink with unique flavors and ingredients that are popular and culturally significant in South American countries, which is distinct from its standard international product range. This strategy is an example of what in global marketing? invention product extension product adaptation standardized global marketing
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
