A big supplier of used cars is rental car companies, who sell their rental cars after they're too used to rent out but are still good. Now assume that used cars are not sold in a competitive market, but the rental car companies have pricing power when selling their used cars. After whatever market impact the new-car price increase had, rental car companies decide to raise the price beyond whatever the equilibrium is. This is a price increase imposed by pricing power, not from a competitive-market result. What effect will this price increase have on the demand curve? O The demand curve will not change O The demand curve will shift left The demand curve will shift right