A biscuit making company is trying to increase .3 its business. It knows, for this, the role of the intermediaries is going to be crucial. A meeting of the top management is called and factors are highlighted which are responsible for the under utilization of the potential of the distributors. In product like biscuit the intermediaries play a very significant role. The company has decided to give discounts to them and start a vigorous promotional campaign to involve the intermediaries. Which element of marketing mix is ?highlighted in the above case Product (2 ) Price Place Promotion A vacuum cleaner company made a model .4 which was of unique type. Many people purchased it. However, after a few years its production had to be closed down as the demand of the product declined with passage of time. The company took a wise decision and always kept spare parts available with it. This was done to maintain the specific type of vacuum cleaners made by it. So if the customers who had purchased this vacuum cleaner could buy the spare parts if in case they wanted to repair or run the cleaner properly. Which ?element of marketing mix is 'spare parts' here Product Price Place Promotion 2 ) Naresh bought multi gym equipment from a .5 renowned company. The company gave a warranty period of 1 year. Naresh used to do workout on this equipment daily. Everything was going fine till one day some problem in the wire of the equipment occurred. Naresh called the company and told them that it is still in the warranty period. A service engineer from the company visited his home and fixed the problem. Naresh was further told that the maintenance service for 1 year is free of cost. Which element of marketing mix is ?maintenance here 2 ) Product Price Place Promotion A TV manufacturing company is very confident .6 about selling its products. The main focus of the company is always on the features of the products they make. They always try to add new features and these are added after having done a lot of research on the subject. The quality is an obsession for them. They try to keep their quality levels to the highest and for this all necessary steps in the process of production are undertaken. Simple is to say that the core strength of the company are quality and features of the product. Which element of marketing are 'Quality and ?Features' here 2 ) Product Price Place Promotion A noodle manufacturing company has started a .7 campaign where it will be going to different schools during the class timings. During this time free samples of noodles will be distributed to the students and the teachers. The idea is to make them aware about the taste and the quality of the product in advance. The company is taking this initiative as it has in the past given very good results to its other products. Through free samples it will develop first contact of its noodles and its goodness with the potential customers. Which ?element of marketing mix is 'free samples' here 2 ) Product Price Place Promotion ILS' is a famous chain selling a large variety of ' .8 products in the Omani market. Their products include chips, biscuits, sweets and squashes. It charges a comparatively higher price than its competitors as it sells quality products. Besides, it offers regular discounts to its customers and easy credit terms to its retailers. It has five of its own retail shops. It also sells its products through various grocery stores so that the products are made available to customers at the right place, in the right quantity and at the right time. It regularly uses different communication tools to increase its .sales The above case describes the combination of variables used by ILS to prepare its market .offering. Identify those variables Pricing strategies Market segmentation and target marketing Buyer behavior and buying motives Product, Price, Place, Promotion (5 )