A blueprint for success?

For several months three friends thinking about starting their own business stephen Molloy, Jessie Jones , Andrew ST John had talked about running their own business for a long time but nothing had gone much further than a talk over coffee now and than.

Finally, in may 2007, Jessie Jones ring her two friends and decided to take action

" I have an idea for a business,' she told them. 'We'll call it Blueprint Business Planning. Since I have a lot of business experience, I will run it and I will be the starting point for the venture. If you are prepared to put some money and a little bit of time serving as directors, I think we can eventually grow this into something bigger.'

Andrew and Stephen where intrigued. ' what do we have to d o ?' they asked

'Not much at present, ' jessie said , ' let me d o a draft proposal and then we can meet to discuss it.'

Two weeks later, they met to discuss the results so far. jessie had exhausted herself preparing an initial business plan for the other two to read and was quite proud of what she had done in such a short time.

Andrew said, ' i have a few problem with your business plan.' Stephen nodded in agreement

Jessie was quite hurt. She had put a lot of work into the idea. What should she do now?

Question :

using the information above :

1. Discuss the sample business plan prepared by jessie in the case scenario above .

2. Describe the strength and weaknesses of the plan as if currently stand

3.. Do you think Andrew and stephen have reservations about the plan? Explain alternative strategies could jessie adopt for going into business.

i would be grateful if you answer all of them. THANK YOU