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A book retailer LuvBooks is trying to decide on how many copies of a book to purchase at the start of the upcoming selling season
A book retailer LuvBooks is trying to decide on how many copies of a book to purchase at the start of the
upcoming selling season for its bookstore. The book retails at $ The publisher sells the book to the
retailer for $ LuvBooks estimates that demand for this book during the season is normal with a mean of
and a standard deviation of The publishers variable cost per book is $
Part I pt: LuvBooks offers a discount on the retail price of all unsold books at the end of the season,
and the discounted books are always selling quickly.
apt How many copies should LuvBooks order to maximize its expected profit?
bpt Given the order quantity in part a what is LuvBooks expected profit?
cpt Given the order quantity in part a what is the publishers expected profit?
dpt If the publisher owns LuvBooks, what is the optimal order quantity?
ept By comparing the supply chain profit in part d with that in parts b and c what is the supply
chain efficiency level achieved by ordering the quantity in part aHint: the supply chain efficiency
level is a decentralized supply chains profit divided by its centralized supply chains profit.
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