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A book retailer LuvBooks is trying to decide on how many copies of a book to purchase at the start of the upcoming selling season

A book retailer LuvBooks is trying to decide on how many copies of a book to purchase at the start of the
upcoming selling season for its bookstore. The book retails at $28.00. The publisher sells the book to the
retailer for $20.00. LuvBooks estimates that demand for this book during the season is normal with a mean of
100 and a standard deviation of 42. The publishers variable cost per book is $7.50.
Part I [20pt]: LuvBooks offers a 75% discount on the retail price of all unsold books at the end of the season,
and the discounted books are always selling quickly.
a.[2pt] How many copies should LuvBooks order to maximize its expected profit?
b.[5pt] Given the order quantity in part a, what is LuvBooks expected profit?
c.[5pt] Given the order quantity in part a, what is the publishers expected profit?
d.[3pt] If the publisher owns LuvBooks, what is the optimal order quantity?
e.[5pt] By comparing the supply chain profit in part d with that in parts b and c, what is the supply
chain efficiency level achieved by ordering the quantity in part a?[Hint: the supply chain efficiency
level is a (decentralized) supply chains profit divided by its centralized supply chains profit.

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