A brand is introducing a new product next year. The product is expected to take 15% of a 25 million units market. The retail selling price is $10.50. Manufacturing cost includes: Material $0.70/unit, Labor $0.25/unit. Shipping is $0.20/unit. Fixed cost is $1.30 million/year. Office expense is $115000. Advertising budget is $3millions. Sales rep received a total of 11.5% commission. Wholesalers receive 11% markup on price and retailers will receive 27%. 1. What is product actual selling price? 2. What is contribution per unit for this product? please explain in term of Excel. Thank you!