A brand, new university has been set up in a country. The new university will initially charge the lowest fees in the entire country to students. However, it knows that because it is so new, it will not have the strong reputation for its courses like the other well-established, highly reputable universities in the country and not have initially the best courses in the country.

Also, only courses that are taught face-to-face will be offered. There will be no online courses, so students must attend classes on campus to study courses. However, other universities in that country do offer online courses to students.

Although universities usually do not use the types of strategies as taught in this unit, the way in which and the level to which, businesses in industry do use them, let us for the purpose of this question assume this university will use a strategy. Which strategy is this university pursuing, and explain clearly and in detail why that is the case?