A brand plans to run a one-month multi-cell Conversion Lift test on Facebook. The cells are designed to help the brand understand experimentally whether its current creative strategy works for different business goals. The different targets are as follows:

Prospective audience

Retargeting audience

What should the analyst recommend pursuing after the test?

A. Continue with the creative strategy for all cells with positive statistically significant conversion lift

B. Continue with the creative strategy for the cell with the highest positive statistically significant conversion lift

C. Continue with the creative strategy for all cells with positive conversion lift

D. Continue with the creative strategy for the cell with the highest positive conversion lift