Question
A brand with a projected baseline trial rate of 33% estimates that their awareness rate at the launch of their new product will be 75%.
"A brand with a projected baseline trial rate of 33% estimates that their awareness rate at the launch of their new product will be 75%. Additionally, due to some recent distribution problems the brand projects an ACV percentage of 40%. Assuming these numbers are correct, what will the adjusted trial rate be for this new product launch? "
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Fanatical Prospecting The Ultimate Guide To Opening Sales Conversations And Filling The Pipeline By Leveraging Social Selling Telephone Email Text And Cold Calling
Authors: Jeb Blount, Mike Weinberg
1st Edition
1119144752, 978-1119144755
