A brewer is launching a new product; brewed ginger ale with a low alcohol content. The brewer plans to spend $4 million promoting this product this year, which is expected to expand its sales of this product to $11 million this year and $8 million next year. They do expect there will be loss of sales of $3 million this year and next year in their other products as customers switch to drinking the new ginger ale. The gross profit margin for the new ginger ale is 40%, the gross profit margin of all of the brewer's other products is 30%, and the brewer's marginal corporate tax-rate is 20%. What are incremental earnings arising from the promotional campaign this year?

A.

$1.92

million

B.

$4.40

million

C.

$1.73

million

D.

$0.48

million

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