Question
A brewer is launching a new product; brewed ginger ale with a low alcohol content. The brewer plans to spend $3 million promoting this product
A brewer is launching a new product; brewed ginger ale with a low alcohol content. The brewer plans to spend
$3 million
promoting this product this year, which is expected to expand its sales of this product to
$10 million
this year and
$8 million
next year. They do expect there will be loss of sales of
$2 million
this year and next year in their other products as customers switch to drinking the new ginger ale. The gross profit margin for the new ginger ale is 40%, the gross profit margin of all of the brewer's other products is 30%, and the brewer's marginal corporate tax-rate is 20%. What are incremental earnings arising from the promotional campaign this year?
A.
$4.00
million
B.
$1.76
million
C.
$1.98
million
D.
$0.44
million
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