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A brewer is launching a new product; brewed ginger ale with a low alcohol content. The brewer plans to spend $3 million promoting this product

A brewer is launching a new product; brewed ginger ale with a low alcohol content. The brewer plans to spend

$3 million

promoting this product this year, which is expected to expand its sales of this product to

$10 million

this year and

$8 million

next year. They do expect there will be loss of sales of

$2 million

this year and next year in their other products as customers switch to drinking the new ginger ale. The gross profit margin for the new ginger ale is 40%, the gross profit margin of all of the brewer's other products is 30%, and the brewer's marginal corporate tax-rate is 20%. What are incremental earnings arising from the promotional campaign this year?

A.

$4.00

million

B.

$1.76

million

C.

$1.98

million

D.

$0.44

million

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