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(a) Briefly describe the four types of data analytics. 4 marks (b) Suppose the finance team uses data analytics to assist the sales team with

(a) Briefly describe the four types of data analytics. 4 marks (b) Suppose the finance team uses data analytics to assist the sales team with an analysis of customer behaviour. For any two types of data analytics from part (a), provide an example of what the finance team may learn about customer behaviour. 2 marks

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