A business colleague of yours approaches you since they know you are in the MBA program at Wichita State and asks you to provide your evaluation of the (hypothetical) MBA802 Company, a publicly traded company trading on the New York Stock Exchange. Your colleague wants to know your thoughts on the company and whether the company would be a good company to invest in. How would you approach this evaluation to ultimately provide a recommendation to your colleague? In your response, please indicate if you would and explain why:

• Base your recommendation based on the current price of the stock?

• Base your recommendation on what you hear others say about the company?

• Base your recommendation on what your impression of the company's products ?

• Base your recommendation on a review of the company's financials (and if so, what would you focus on)?

• Base your recommendation on something else (please provide additional details)?

• Just "wing it" based on your gut feel.