A business intelligence analyst for the Phoenix Suns of the NBA gave the following analysis of the social media value:

The Phoenix Suns need to concentrate on producing content that will connect with their target audience if they want to get the most out of their social media presence and optimize its worth. This may be accomplished by first determining who their intended audience is and then developing material that speaks to the interests of that specific group. For instance, if the team wants to reach young adults, they need to provide material that is relevant to that age group, such as postings about upcoming games, player updates, and news about the club.

In addition, the Phoenix Suns need to place a greater emphasis on the production of content that is both interesting and participatory. This may be accomplished by providing incentives to users, such as discounts or giveaways, as well as encouraging users to remark and express their ideas on content that have been published on the platform. Using native hashtag campaigns, such as #SunsNation, is another way to assist boost engagement and produce additional value for the sponsor of the event.

In conclusion, the Phoenix Suns need to make it a priority to ensure that the material they produce is uniform across all of their digital channels. This indicates that the team's many social media accounts, including Facebook, Twitter, Instagram, and YouTube, should all share the same material. In addition, the material has to be uploaded on a consistent basis in order to maintain an active and interesting presentation for the team across all of its social media platforms.

Develop a plan of action to maximize the value of the partnership between the Phoenix Suns and corporate sponsor PayPal using a data analysis report to provide support for the decisions that were made.