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A business operating in a perfectly competitive market finds that the current market price is one where they are experiencing loss minimization. What does this

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A business operating in a perfectly competitive market finds that the current market price is one where they are experiencing loss minimization. What does this suggest about this Firm's costs as compared to the cost incurred by other firms in this industry? What must this firm now do to improve their profit situation and allow them to continue to remain in that industry and compete effectively

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