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(a) Business research is a eld of practical study in which a company obtains data and analyzes it in Order to better manage the company.

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(a) Business research is a eld of practical study in which a company obtains data and analyzes it in Order to better manage the company. Executives and managers use business research to gather relevant information that are essential to better understand their company, to make important business decisions, and to solve business-related problems. With the illustration of your own examples, made recommendation on FOUR situations in which business research should not be taken. (12 marks) (b) Evaluate the situations the list below and indicate which type of business research is suitable for each of them. Explain on why do think so and elaborate on how to go carry out the business research you suggested. (i) Establishing the relationship between advertising and sales in the beer industry. (2 marks) (ii) Proling the demographic information on customers of Mr. DIY. (2 marks) Discovering citizens who actually adept e-payment and identifying which services do they make e-payment. (2 marks) Testing the effect of work-from-home on employee job satisfaction. (2 marks)

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