A buyer persona is a description of a semi$-$fictional character that represents the ideal customer. It is a detailed summary of the characteristics, qualities, and habits of a person who is in the target audience. Since different groups of people may buy one product or service for different reasons, companies might need to create more than one buyer persona to get to know every customer or prospect individually. Purpose: Students will tally how many different traits they can come up with about themselves and build a lengthy list to illustrate how detailed market segmentation can be$.$ Instructions: $1.$ Click the link below and read Jennifers blog. She is a Marketing Manager at Alexa $($Amazon$).$ She explains why target marketing is important, how to identify target market opportunities, and how to improve your marketing strategy. She advises that the best marketing plans start with creating a buyer persona. There are examples of buyer persona and a buyer persona template that you can download from the following link. What is a buyer persona? How to create one, step by step $|$ Amazon Ads $2.$ Create your own buyer persona to give your current cell phone service provider $($Rogers$,$ Telus, Bell, Freedom, Wind, Virgin, etc.$)$ a personal overview of the target market. List your personal demographic, psychographic, geographic, professional characteristics, without breaching confidentiality $($family socio$-$economic status, sexual orientation, etc.$).$ Develop a buyer persona similar to the illustration provided below. The following main sections should be identified: a$.$ Demographics $($age$,$ gender, income, location, family situation, income, education$)$ b$.$ Professional Role $($industry$,$ job title, company, company size$)$ and Objections, if there are any $($characteristics your persona has for not being a customer$)$ c$.$ Values and Goals $($beliefs$,$ personality, professional goals, personal goals$)$ d$.$ Challenges and Pains $($pain points, challenges, what are you afraid of$)$ e$.$ Information Sources and Influences $($favorite blogs, websites, magazines, conferences, books, thought leaders$)$ f$.$ Final Details $($first and last name, picture and philosophy quote$)$ g$.$ Channels $($how customers interact with the company call center, brick$-$and$-$mortar stores, website, social media$)3.$ Conduct an online investigation to determine what cell phone service providers are doing to attract you. Are your needs and buying behaviour being addressed? Explain.