A campaign requires a mix of communication tools. As per task B below, you are instructed to use a video advert as one of these tools. For this task, identify four other promotional tools to be used to convey the communication message. Justify your choice by completing the following in no more than $500$ words:

$$ Explaining why each tool is considered "ideal" for the targeted customers:

$$ State which tool will be used for the purpose of awareness generation and which tool will be used to persuade customers to purchase the product. Expand on the thinking behind these choices.

$$ Explain how the selected positioning method will feature in or influence how the tool will be used.

$$ In one sentence, outline the duration and budget of the campaign.