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A Canadian biopharmaceutical company incurs the following costs: ( Click the icon to view the costs. ) Requirement Classify each of the cost items (
A Canadian biopharmaceutical company incurs the following costs:
Click the icon to view the costs.
Requirement
Classify each of the cost items as one of the business functions of the value chain.
Cost Item
Cost of redesigning blister packs to make drug containers more tamperproof.
Cost of videos sent to doctors to promote sales of a new drug
Cost of a tollfree telephone line used for customer inquiries about usage, side effects of
drugs, and so on
Equipment purchased by a scientist to conduct experiments on drugs awaiting approval
by the government.
Payment to actors in an infomercial to be shown on television promoting Visudyne, a
new treatment for agerelated progressive blindness.
Labour costs of workers in the packaging area of a production facility.
Bonus paid to a salesperson for exceeding a monthly sales quota.
Cost of the Purolator courier services to deliver drugs to hospitals
Value Chain Business Function
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