A case study analysis requires you to investigate a business problem, examine the alternative solutions, and propose the most effective solution using supporting evidence.

1. In this case analysis you will review the case presented and provide your solutions for insurance coverage for your client.
2. You will provide an explanation of why your client would benefit from the solutions you determined by assessing the needs of your client.

Case Study

Through a client referral, you have secured a meeting with a prospective customer. Her name is Sharon Jones. By the end of the initial telephone interview, you learned that she owns her own home from which she runs a small catering business. To supplement her income from the business, she also offers personalized cooking classes from her home. Because her entire livelihood is earned in her house, she is looking for a comprehensive home insurance plan to suit her needs along with recommendations on a commercial insurance policy for her business.

Through further discussions, you learn that she owns some valuable jewellery inherited from her mother, a collection of Hollywood movie memorabilia from the 1930s, and a home computer that she uses for business. Her kitchen is, of course, state-of-the-art, and features professional-quality appliances. They have a large in ground swimming pool in the back yard, which is fenced and has a locked gate.

Since the home is situated in the city, far away from any bodies of water, we can generally assume that there is not a very high risk of flood. However, you have taken a look at the neighbourhood and discovered that it is a relatively high-crime area of the city

When assessing your client to determine their insurance needs, use the following questions to assist you:

1. Identify the subjects (property) of insurance.
2. What are the greatest potential perils of loss to physical property?
3. What are the greatest exposures they have for potential liability losses?
4. What advice will you give the insured?
5. What recommendations for coverage would you make, including property, liability and commercial property insurance? Provide the reasons why.