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a case study of a success or solution related to the topic - an organization that used best practice in the field and benefited
a case study of a "success" or "solution" related to the topic - an organization that used best practice in the field and benefited
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
