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A catalog retailer has grouped customers in 10 deciles based on profitability. (A decile is a tenth of the population, so 0-10% is the most

A catalog retailer has grouped customers in 10 deciles based on profitability. (A decile is a tenth of the population, so 0-10% is the most profitable 10% of customers.)

Cumulative Profits $

Cumulative Profits %

Customer Decile: 0 - 10%

$ 400.00

30.8%

Customer Decile: 10 - 20%

$ 750.00

57.7%

Customer Decile: 20 - 30%

$ 1,075.00

82.7%

Customer Decile: 30 - 40%

$ 1,375.00

105.8%

Customer Decile: 40 - 50%

$ 1,575.00

121.2%

Customer Decile: 50 - 60%

$ 1,725.00

132.7%

Customer Decile: 60 - 70%

$ 1,825.00

140.4%

Customer Decile: 70 - 80%

$ 1,775.00

136.5%

Customer Decile: 80 - 90%

$ 1,650.00

126.9%

Customer Decile: 90 - 100%

$ 1,300.00

100.0%

If they were no longer to served the least profitable 30% of customers, they would be $28 million better off.

How much would their income improve?

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