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A CEO is working with the executive team to do an environmental analysis of the internal and external factors that impact the company's strategy. This
A CEO is working with the executive team to do an environmental analysis of the internal and external factors that impact the company's strategy. This is called a(n) ________ analysis. a. competitive b. SWOT c. strategic d. status
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Marketing Channel Strategy
Authors: Robert Palmatier, Louis Stern, Adel El Ansary, Erin Anderson
8th International Edition
1292060468, 9781292060460
