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A chain of gymnastics schools is looking to open a new location within a region with multiple existing competitors. They do some preliminary market research
A chain of gymnastics schools is looking to open a new location within a region with multiple existing competitors. They do some preliminary market research on the market size within this region and found the following information.
Total Population US Sport Participation
US Population
Total Region Population Region Sport Participation
Region Population
Existing Competitors
Based on this information, if they enter this new regional market what is the Serviceable Available Market SAM
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