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A characteristic of consumers locked in a firm or brand's loyalty loop is that they do not actively consider alternative providers the next time they
A characteristic of consumers locked in a firm or brand's loyalty loop is that they do not actively consider alternative providers the next time they go to purchase that product or service.
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Project Management A Systems Approach to Planning Scheduling and Controlling
Authors: Harold Kerzner
10th Edition
978-047027870, 978-0-470-5038, 470278706, 978-0470278703
