A Chinese automobile company, GAC Motors wants to sell autos in the US$.$ They are coming to U$.$S$.$ through Mexico with Dodge marque but not under their own brand. Should they even pursue entering the US$,$ under Dodge marque and$/$or under their own or NOT at all. Use Porter's Industry model to analyze the U$.$S$.$ auto market and whether it should be considered an attractive market for GAC to enter? Should any of the existing auto companies, in the US$,$ like Toyota$/$GM$,$ be concerned about GAC's attempt to enter. One issue to be aware of is the US$-$China Trade War and tensions.

The best way to approach this DQ$,$ is to first conduct an US auto industry analysis using Porter's five$-$factors in your discussion. $($This model is explained in Chapter $4)$ Next, discuss whether the trade war and other political$/$economic tensions $,$ supply chain issues, etc. will impact your assessment? Next discuss are there other external factors that you may want to consider as you make your assessment? Bottom line, in the end, you need to determine if the US auto industry$/$market is worth it for GAC to enter as their own brand, under Dodge or another brand or NOT at all. $($Hint: Remember to use information in Resources and conduct your own research to stay current. External factors keep changing and your response should reflect the more current info.$)$