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A Chinese electronics company is developing its pricing strategy for its launch into the UK market. It is estimating the related costs of this venture.
A Chinese electronics company is developing its pricing strategy for its launch into the UK market. It is estimating the related costs of this venture. What are the five main types of costs that should be estimated?
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Marketing
Authors: Roger Kerin, Steven Hartley, William Rudelius
16th Edition
1264218753, 978-1264218752
