Question
a. Choose a product with which you are familiar. What are the different layers in that product? Choose what you think is the main point
a. Choose a product with which you are familiar. What are the different layers in that product? Choose what you think is the main point of differentiation between this product and other competing products. (4marks)
b. What variables do you think are most suitable for segmenting the market for credit cards?
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Services Management The New Paradigm In Hospitality
Authors: Jay Kandampully
1st Edition
0131916548, 9780131916548
