Question
A city centre tour guide currently charges $27 for a full day's tour. The average number of customers is 32. Market research suggests that for
A city centre tour guide currently charges $27 for a full day's tour. The average number of customers is 32. Market research suggests that for every $1 increase in tour price, the guide can expect to lose 3 customers per tour.
(a) If the price increase is $x calculate the expected revenue.
(b) The guide needs to ensure that the expected revenue is at least $750. By solving a quadratic inequality, find the range of prices that need to be charged.
(c) What price should be charged to maximise expected revenue?
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Operations Management
Authors: William J Stevenson, Mehran Hojati
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978-1259270154, 1259270157, 978-0071091428
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