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A Claritin ad appearing in Google search results for allergy treatment shows an image of the familiar packaging, but contains little specific product information except
A Claritin ad appearing in Google search results for "allergy treatment" shows an image of the familiar packaging, but contains little specific product information except for reminding consumers to ex...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
