A client contacts you having received several complaints about the manner in which they are advertising their prices. The client operates a bike shop, and they have been advertising bikes for $300. In reality the full price a consumer has to pay is $330 because of GST. Your client has presumed a customer will simply imply this and add it to the price.

Are the complaints of the consumers justified? How would you explain this to your client and what advice would you give them to ensure they operate in compliance with the ACL?